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Grilling at an all-time high: 70% of US households own a grill or smoker, up from 64% in 2019
80% of homeowners own a grill or smoke
Most popular grilling holidays: 4th of July and Memorial Day
Grill owners 13% more likely to use BBQ sauces or seasonings than average consumer (78% vs. 69%)
Sources: HPBA “Pandemic Pushes Grill Sales And Usage to Record Highs” November 16, 2021; 2021 MRI-Simmons Fall Doublebase USA; Statista – “Grill and Barbeque Market in the US” May 2020