We help you get noticed, so you can meet your sales & marketing goals
Research. Analytics. Measurable results.
Do you get ignored by customer merchants?
Do you bore your buyers with poor use of data and bad storytelling?
We help tell your story through impactful analytics that impress decision makers. We mine our resources and identify key points that deliver compelling stories with actionable solutions. We get you noticed.
We’re CPG consultants.
Through storytelling and insightful analytics, we help you achieve measurable results.
STEP 1
Schedule a consultative session
STEP 2
Share your goals and objectives
STEP 3
Together, we identify a strategic action plan based on your priorities
STEP 4
SMART delivers actionable solutions through insightful analytics and storytelling
It takes time and talent to tell stories with data.
SMART can help you do it better, faster and more strategically.
With SMART’s strategic business consulting you get a full service team of data-driven storytellers with access to SMART’s toolbox of resources. Big thinkers. Seasoned problem solvers. Creative analysts with intellectual curiosity. CPG consultants with expertise for all your needs.
SMART's consultative disciplines:
- Shopper-Centric Category Management
- Merchandising Architecture
- Market Research + Insights
- Process + Design
- Application Design + Reporting
No matter the channel or location, SMART provides comprehensive services to meet your needs.
• Grocery
• Mass Merchandisers
• Club
• Specialty
• Drug
• Dollar
• Convenience
• Online
• Omnichannel
• Global
Download our latest
Shopper Outlook reports
Fun
Facts
Cooking and Entertaining at Home
Half of U.S. adults are cooking at home more now compared to a year ago. Young professionals and working families are especially on the hunt for convenient, yet nutritious meal solutions.
- 8 in 10 want meals that are easy and quick to prepare
- Rising prices make healthy food options less accessible
- 30% of households with an income lower than $50,000 report that they skip meals to save money
- Younger consumers look to snacking as a convenient cost-savings, sometimes snacking in place of a sit-down meal
The shift toward home-cooked meals remains strong, as shoppers look for ways to entertain and save money.
- Those who entertain prioritize quality ingredients for their meals
- 7 in 10 consumers enjoy entertaining people in their home
- 76% plan to entertain at home – about the same or more in the next 6 months
Sources: Advantage 2024 Shopper Outlook; Mintel-America Eats US 2024; Mintel-Feeding the Family US 2024; Mintel-Grocery Retailing US 2024; Mintel-Snacking Motivations and Attitudes US 2024