Half of U.S. adults are cooking at home more now compared to a year ago. Young professionals and working families are especially on the hunt for convenient, yet nutritious meal solutions.
- 8 in 10 want meals that are easy and quick to prepare
- Rising prices make healthy food options less accessible
- 30% of households with an income lower than $50,000 report that they skip meals to save money
- Younger consumers look to snacking as a convenient cost-savings, sometimes snacking in place of a sit-down meal
The shift toward home-cooked meals remains strong, as shoppers look for ways to entertain and save money.
- Those who entertain prioritize quality ingredients for their meals
- 7 in 10 consumers enjoy entertaining people in their home
- 76% plan to entertain at home – about the same or more in the next 6 months