We help you get noticed, so you can meet your sales & marketing goals
Research. Analytics. Measurable results.
Do you get ignored by customer merchants?
Do you bore your buyers with poor use of data and bad storytelling?
We help tell your story through impactful analytics that impress decision makers. We mine our resources and identify key points that deliver compelling stories with actionable solutions. We get you noticed.
We’re CPG consultants.
Through storytelling and insightful analytics, we help you achieve measurable results.
Schedule a consultative session
Share your goals and objectives
Together, we identify a strategic action plan based on your priorities
SMART delivers actionable solutions through insightful analytics and storytelling
It takes time and talent to tell stories with data.
SMART can help you do it better, faster and more strategically.
With SMART’s strategic business consulting you get a full service team of data-driven storytellers with access to SMART’s toolbox of resources. Big thinkers. Seasoned problem solvers. Creative analysts with intellectual curiosity. CPG consultants with expertise for all your needs.
SMART's consultative disciplines:
- Shopper-Centric Category Management
- Merchandising Architecture
- Market Research + Insights
- Process + Design
- Application Design + Reporting
No matter the channel or location, SMART provides comprehensive services to meet your needs.
• Mass Merchandisers
Check out some examples of our work.
Download our latest infographic.
August fun facts
Super-Premium Ice Cream Gains Ground
Ice cream market grew about 2% annually over the last 5 years
2017-2022 Ice Cream Annual % Growth by Tier
• Consumers migrating to premium brands for health-related reasons
• Top health drivers: low-carb, low-fat, dairy alternatives
• Premium and super premium account for nearly 90% of pints sold
• Super premium almost 12% market share
Sources: McKinsey & Co. – “How to stay cool as competition heats up in ice cream and yogurt” May 2022