Over 44% of consumers say that their approach to shopping is different during the holiday season compared to the rest of the year.
• 53% make more lists
• 47% seek more coupons/rebates/deals
• 37% splurge more often
• 35% allocate a certain budget to control spending
• 35% are more prone to impulse purchasing
Despite inflation pressure, consumers tend to splurge during the holidays
• 42% of consumers are planning to splurge on desserts
• 25% on appetizers
• 12% on non-alcoholic beverages