We help you get noticed, so you can meet your sales & marketing goals
Research. Analytics. Measurable results.
Do you get ignored by customer merchants?
Do you bore your buyers with poor use of data and bad storytelling?
We help tell your story through impactful analytics that impress decision makers. We mine our resources and identify key points that deliver compelling stories with actionable solutions. We get you noticed.
We’re CPG consultants.
Through storytelling and insightful analytics, we help you achieve measurable results.
STEP 1
Schedule a consultative session
STEP 2
Share your goals and objectives
STEP 3
Together, we identify a strategic action plan based on your priorities
STEP 4
SMART delivers actionable solutions through insightful analytics and storytelling
It takes time and talent to tell stories with data.
SMART can help you do it better, faster and more strategically.
With SMART’s strategic business consulting you get a full service team of data-driven storytellers with access to SMART’s toolbox of resources. Big thinkers. Seasoned problem solvers. Creative analysts with intellectual curiosity. CPG consultants with expertise for all your needs.
SMART's consultative disciplines:
- Shopper-Centric Category Management
- Merchandising Architecture
- Market Research + Insights
- Process + Design
- Application Design + Reporting
No matter the channel or location, SMART provides comprehensive services to meet your needs.
• Grocery
• Mass Merchandisers
• Club
• Specialty
• Drug
• Dollar
• Convenience
• Online
• Omnichannel
• Global
Check out some examples of our work.
Download our latest infographic.
June fun facts
Shoppers Want Summer On-the-Go Snacks
- Snack sales remain elevated compared to pre-pandemic levels (+14% vs YAG, +20% vs 2YAG)
- Many have changed what and how they buy snacks due to pandemic
- 10% buy a lot more snacks
- 21% snacking more now in place of meals
- 66% of convenience store candy/snacks bought for immediate consumption
- 48% for a road trip
- 43% for later use
- With inflation looming, 50% search for coupons, promos, or sales on snacks
Sources: Numerator – “Tasty Insights – Snacking Category” May 2022; Mintel – What/How America Eats – US – 2022 ; MRI-Simmons 2022 Winter USA 12 Month Study; SMART Market Research May 2022