95% of American households engage in some form of spring cleaning
74% report doing so every year
Top three rooms prioritized for spring cleaning:
• 64% Kitchen
• 61% Bedrooms
• 59% Bathrooms
In 2024, revenue in the Household Cleaners market in the U.S. is projected to reach a $7.98bn, with steady annual growth rate of 2.74% (CAGR 2024-2028).
Despite the growing popularity of eco-friendly household cleaners, traditional chemical-based products still dominate the U.S. market.