Return to growth with underperforming brands
CHALLENGE
- A client acquired two brands that had fallen off in sales during old leadership
- Both brands needed
strong, concise insights
to help demonstrate the brands’ potential
solution
- Track opportunities and progress by division via reporting suite
- Showcase strengths
of each brand
- Connect with corporate leadership on divisional opportunities
RESULTS
- Brand A: Sales +32% vs YA in 2019 (vs +0% vs YA in 2018) with gain of 17pts of ACV
- Brand B: Sales +9% vs YA in 2019 (vs -10% vs YA in 2018), acceptance of new sub brand into category in largest division
Reporting suite to track business opportunities
Demonstrate appeal to Elite & Best households
Prove incrementally of recently expanded items
Leverage success to launch into a new category
CHALLENGE
- Brand showed promise from current categories, but looking to launch into the ice cream and novelties segments
- Buyer in new category had limited experience with brand’s current portfolio
solution
- Demonstrate areas of growth for divisions using Shopper360-based category insights
- Prove opportunity exists for new items and what can be removed to make space
- Show trial and repeat rates after launch to gain expanded assortment
RESULTS
- Initial meeting with division yielded 50% of new line getting cut in late 2019
Additional insights from follow-up after launch led to remaining items getting added
Identify category growth areas for division
Demonstrate shopper likelihood to buy
Assess underperforming items for new space
Fix a market void
CHALLENGE
- Key health-focused brand in a Salty Snack manufacturer’s portfolio cut from many divisions in previous years
- Relationship with western divisions lacking, and education on brand direction limited
solution
- Secure involvement in corporate-sponsored wave reset planning meeting
- Demonstrate direction of the brand via insight-driven innovations
- Leverage insights to present to each division about local assortment opportunities
RESULTS
- Each division in attendance to review brand’s portfolio
- Projected 7,300 new points of distribution secured via divisional follow-up meetings for upcoming reset
Connect insight to innovation and educate
Leverage shopper loyalty information
Demonstrate divisional opportunity
Fast answers to your specific business question
CHALLENGE
- Identify shelving preferences of category shopper at a specific retailer
- Understand how shoppers prefer category to be shelved: Brand vs. Lifestage
solution
- SMARTgauge survey –
a fast and affordable survey which provides direction to a single business question in just 7-10 business days from launch of survey
RESULTS
- An overwhelming majority of shoppers prefer the category to be organized by Brand versus Lifestage
Market research supported changing shelf merchandising strategy, reversing large brand recommendation and protecting smaller brand’s presence
Brand: 72%
Lifestage: 28%
Quick feedback to guide marketing decisions
CHALLENGE
- Identify usage occasions of a product
- Understand if a specific claim resonates with shoppers
- Compare one product to another
solution
- SMART SnapShot: This short survey gives you quick feedback, so you can design and iterate swiftly
- Use it to help guide decisions and support hypothesizes
RESULTS
- Output includes raw data file, key findings and Crosstab report
- Results in 2 business days with national sample
Key findings
Crosstab report
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