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 The Evolving Millennial: Recognizing Key Life Stages to Win Their LoyaltyEvolving Cover

Everyone who’s anyone is talking about the Millennials. In a newly published report, “The Evolving Millennial: Recognizing Key Life Stages to Win Their Loyalty,” SMART Market Research investigates this increasingly influential generation and what makes it tick. The free publication, the first in a series, defines and tracks three standout segments— “Impressionables,” “Conventionalists,” and “Motleys”—that showcase how life stages change buying behavior.

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