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Shifting Preferences and Behaviors Pave the Way for Pet Parenthood

Post Date: Friday, May 12, 2017

Over the last decade, there’s been a shift in households with children versus households with pets. Can you guess who’s winning? If you said “pets,” then you’re right. As consumers hold off on starting human families, they are more than ready for their family of pets.

There’s a lot of money on the table from pet parents eager to please, impacting the pet industry in a big way.  From premium pet food to spa services, today’s pet owners go to extreme lengths to make sure their babies are happy and healthy – but who’s pampering them?

We all know it’s not a 2-year-old toddler buying a Mother’s Day present and writing the card, so what’s stopping a pet from doing the same? Significant others and friends can get on board to recognize the special pet parents in their lives - with the help of retailers and manufacturers. CPG companies should capitalize on holiday spending for Mother’s day with pet-positioned products, promotion, Social Media and online presence, making pet parents feel special because, hey, #petparentsneedlovetoo.

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