SMARTInsights blog

SMARTInsights :   Consumer and Shopper Insights
Oct
26
2015

Everyone Who's Anyone is Talking About the Millennials.

The term "Millennial" has become so ubiqutous in conversation that we naively assume we're all experts on what makes them tick.

But we've forgetten one very important thing.

The Millennial generation is'nt one convenient, motionless cluster. Rather, it's an ever-changing and maturing demographic heavily influenced by rapid transitions through various life stages. With new-found independence, college, family planning, today's young adults face more milestones in a short period of time than any other demographic. As our media channels and retail landscape grow increasingly digitized, Millennials serve as guinea pigs coming of age in a data-driven world, facilitating insights that as as transparent as they are perplexing. 

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Oct
27
2015

Natural and Organic Food Purchases Grow with Financial Security


As shoppers have become more aware of health concious choices, their interest in natural and organic food has rapidly grown.
 

Kantar reports the organic and natural industry is estimated to reach $61.2 billion by 2015. The Millennial generation will have the most impact on this expanding segment, with True Organic Millennial Shoppers (TOMS) leading the pack. SMARTeam has identified TOMS as Millennial consumers who are always wlling to pay more for at least some natural and organic food products. tracking and targeting these shoppers will help business win their allegiance.
Many Millennials become TOMS as they advance in their careers, gain higher incomes, start families and have the financial ablilty to be pickier about the quality of foods they choose for themselves and their families.

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Jun
29
2016

SMART is Represented at Refrigerated Foods Association Annual Conference


Every year we are bombarded with the latest predictions and trends for the coming year. Where do these trends come from? Why are they considered trends and not fads? Which ones really matter? This Spring, one of SMART’s strategic Category Managers, Alex Stanley, represented the team at the Refrigerated Foods Association’s 36th Annual Conference in St. Petersburg, Florida as a guest speaker to answer these key business questions.

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Jul
11
2016

Sealing the Deal

Summer is in full swing - birds are chirping, the sun is shining, and it just so happens that everyone you know is getting married.

Welcome to summer time. Home of the bride and land of the open bar.

Much like your summer of weddings, this post is the first of a three-part series uncovering top trends for loving couples and their big day. You may have already noticed that the season of love looks a little different today than it did 20 years ago, many thanks going to Pinterest and – yep, you guessed it – Millennials.

The dominance of digital and Millennials’ need to be unique transformed the wedding industry, creating the “non-tradition.” 2016 couples want to be at the forefront of bridal trends, crafting an unforgettable experience for their guests and pin-worthy ideas for their followers.

RSVP (including your favorite dance song, of course) and join SMART to take a walk on the wedding side.  


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Oct
24
2016

Out With the Church, In With the View: How Modern Couples Are Changing Tradition

Out with the old and in with the new. The traditional wedding is no longer the desired dream for many couples. Weddings are now becoming an avenue for couples to illustrate their own personal styles, innovate, and create the ultimate experience for their guests to remember. Couples are pushing the boundaries, creating stand-out weddings to make personal statements, and are increasing wedding costs to do so.

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