SMARTInsights blog

SMARTInsights :   December 2016

2016 Holiday Shopping Daze

Once the unofficial kick-off to all things holiday shopping, Black Friday now has some competition as shoppers shift from store visits to website visits. The long nights of line waiting and elbow shoving become a distant memory as shoppers increasingly turn to technology to make their shopping lists, check it twice, and add to cart. Online and traditional retailers look for ways to capitalize on this trend by focusing on online and mobile strategies to win with shoppers. As one of the most important seasons in retail, it’s imperative to understand what motivates today’s all-knowing and fickle shopper and to create engaging experiences in-store and online.


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