SMARTInsights blog

SMARTInsights :   December 2015

SMART in the Press

SMART Market Research Division Helps Idahoan Foods Achieve Progressive Grocer’s 2015 Category Captain Award for Canned & Packaged Foods

This year, SMART'S Market Research division helped Idahoan Foods, a share leader in the dehydrated potatoes category, to create a robust path-to-purchase study that tracked decision points that affect how/why consumers purchase Instant Potatoes. These new learnings inspired decision makers at Idahoan to create in-store perimeter meal solutions that encourage basket building and give the category exposure in high-traffic areas. Additionally, this new strategy has played a substantial role in Idahoan’s sales and household penetration growth this past year. 

Congratulations to Idahoan! SMART is proud to partner with such an innovative category leader!



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