SMARTInsights blog

SMARTInsights :   November 2016
Nov
30
2016

We Mustache You a Question: to Shave or Not to Shave?

The Personal Care industry has seen significant changes throughout the last five years, from the dreaded "pink" tax for women's products to channel disruptors (Dollar Shave Club ring a bell?). The most notable trend within this industry, however, is the growth of men's Personal CareNo longer content with minimal beauty routines, men increasingly seek products geared to their needs and CPG companies are taking notice. 

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Nov
22
2016

Pass the Tofurkey, Please

It’s that time of year again – time to give thanks and wear elastic waistband pants. As we prepare for the most filling holiday of the year, we reflect on time honored traditions and their modern transformations. From large family gatherings to “friendsgiving,” the way the fourth Thursday in November looks is quite different than 20 years ago.

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Nov
10
2016

SMART Helps Mars Win Halloween Together - Again

Tricks and treats and everything in between – oh my! Whether you’re scouring stores for the perfect costume or mapping out the best Trick-or-Treating route, Halloween season requires extensive planning.

It’s also a critical time of year for one of Advantage Solutions' most valued clients, MARS Candy. For the second year in a row, SMART hit the stores in support of Advantage Solutions and MARS to make sure our candy brands were properly merchandised and in optimal selling locations during the weekend leading up to Halloween. 

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