SMARTInsights blog

SMARTInsights :   November 2015

SMART Goes the Extra Mile to Help Mars & Wrigley Win Halloween

The planning that goes into celebrating Halloween can be exhausting for all of us. What do we wear this year? Is our spider-web and scarecrow décor up to par? And most importantly, DID WE BUY ENOUGH CANDY TO FEED ALL THE TRICK-OR-TREATERS?!

It’s also a critical time of year for one of ASM’s most valued clients, Mars Candy. This year, SMART hit the stores in support of ASM and Mars to make sure our candy brands were properly merchandised and in optimal selling locations during the critical days leading up to Halloween.

SMART associates visited stores in Portland, Boise, and Harrisburg markets to stock shelves, improve displays, and ensure MARS and Wrigley products were in position to win this Halloween season.

During our store visits, ASM grew Mars sales during the largest confection holiday of the year, surpassing sell-thru objectives at Walmart for Mars and Wrigley brands, and increasing Mars share of sales across multiple channels.

Thanks again to the team at SMART - We certainly earned our TREATS this Halloween!


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